New WhatsApp reminders, now included alongside SMS Published pricing from $99/mo BAA included at every tier Zero zombie reminders — cancel kills the queue Month-to-month — no contract, no setup fee

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An honest comparison

Four ways to remind patients. One of them is ours.

We sell one of these options, so treat this as a partisan document — but a checkable one. Here is what each approach costs, what it does well, and when you should pick something other than us.

At a glance

How the market usually works.

What you are comparing The usual market pattern Remind
Pricing Mostly quote-only. Where tiers are published, the actual price is often behind a "get pricing" button. $99 / $199 / $299 printed on the pricing page
Billing unit Commonly per provider — roughly $50 to $200 per clinician per month across the category. Flat per practice — hiring does not change the bill
Message limits Monthly SMS allowances are common — a few thousand messages per tier, with overage beyond. Unlimited reminders, no per-message meter
Contract Annual terms are normal, and setup or implementation fees are often charged up front. Month-to-month, no setup fee
Cancelled appointments Reminders are usually keyed to the last sync, so a cancellation after that sync can still trigger a message. A reconcile sweep kills queued reminders on cancellation
Getting your schedule in Usually an integration with a supported PMS — good when yours is on the list, a project when it is not. Any PMS via CSV or SFTP; live HL7 where you have it
Channels SMS, voice and email are standard; WhatsApp is rarely offered in this category. SMS, WhatsApp and email from the same schedule
What you have to buy Reminders often arrive inside a wider suite — phones, payments, marketing — whether you wanted those or not. Reminders only. Keep your phone system.
BAA Usually available but rarely advertised, and sometimes custom-negotiated at the top tier. Signed in the signup flow, at every tier
Time to first reminder Onboarding typically runs from about a week to several weeks depending on the integration. Import a CSV this afternoon, remind tonight

We have described general patterns across the patient-engagement category rather than any single vendor's current terms, because those terms change and are often negotiated. Check the specifics with whoever you are evaluating — and ask them directly what happens to a queued reminder when a patient cancels.

Pick the right one

When each option is the correct answer.

Calling patients yourself

  • A real conversation catches things a text never will
  • Costs nothing except staff time — which is the catch
  • Falls apart first on exactly the weeks you are busiest

Right for you if your list is small enough that the front desk can call everyone without it displacing other work — and your no-show rate is already where you want it.

Your PMS's built-in reminders

  • Already paid for, and reads the schedule natively
  • Usually one fixed cadence, one channel, limited templates
  • Rarely reports on whether reminders changed attendance

Right for you if the built-in reminders already send reliably, respect cancellations and you have no interest in WhatsApp, replies or reporting. Genuinely — if it works, keep it.

A full patient-engagement suite

  • Deep PMS integrations and a large support organisation
  • Reviews, payments, marketing and phones in one contract
  • Priced per provider, usually annually, often quote-only

Right for you if you actually want the whole suite and have the budget for it. Buying a platform to solve one problem is how practices end up paying for eight.

Remind

  • Flat price, unlimited reminders, month-to-month
  • Cancel-aware by design, not as an afterthought
  • Works from a CSV, so any PMS qualifies

Right for you if you want reminders that respect the schedule, a bill that does not grow with headcount, and no interest in replacing your phone system to get them.

Ask the question nobody answers on their site.

"What happens to a queued reminder when my patient cancels?" Ask whoever you are evaluating. Then ask us.